According to data reported in 2024, 23.8% of EU enterprises conducted online sales in 2023, which was 6.6 percentage points (pp) higher than in 2013 (17.2%).
Among the EU countries, Lithuania had the highest share of enterprises engaging in online sales at 42.1%, ahead of Ireland (39.6%) and Denmark (38.8%). At the other end of the scale, Luxembourg had the lowest share at 12.2%, followed by Romania (14.7%) and Bulgaria (15.1%).
Source dataset: isoc_ec_esels
Regarding the size of the enterprises, 46.5% of large businesses (250 people employed or more) in the EU conducted online sales in 2023. This was an increase of 7.3 pp compared with 2013 (39.2%).
For medium-sized enterprises (50 to 249 people employed), 30.5% used online sales, up 5.8 pp compared with 2013 (24.8%).
That share was lower for small enterprises (10 to 49 people employed), as 21.9% engaged in online sales in 2023, growing 6.6 pp compared with 2013 (15.3%).
Source dataset: isoc_ec_esels
Source: Eurostat, https://ec.europa.eu/eurostat/product?code=ddn-20250227-2
